Building a movement to abolish the death penalty – both through changing public opinion and then through passing legislation – requires strategically smart messaging.
Below I’m attaching something I wrote that uses 3 smart steps to help people recognize that the status quo is broken and to decide we can abolish the death penalty without sacrificing public safety:
Fact #1: The death penalty does not deliver what it promises.
Fact #2: The death penalty makes existing problems worse and it causes more problems.
Fact #3: We can let go of the death penalty and still be safe.
I wrote this into an article, which I attached here:
I summarized this 3-step flow into testimony to a state legislative committee, which I attached here:
I hope you will find this approach useful.