Smarter ways to communicate — instead of “the seven deadly sins of politi-speak”:
1. Start with people, stay with people. Say why it matters (to you and your audience). Connect with values—family, community, working together for good.
2. Use facts wisely. Talk facts not science. You lose people with jargon and too many numbers. A memorable fact from a trusted source is far more powerful.
3. Make it concrete. Keep language vivid (wind and solar, not “alternative energy”). Start with personal (what we see at home), scale up to global.
4. Focus on solutions. The problem is paralyzing. Inspire and empower with hope and opportunity. Prepare, don’t adapt. Talk about ready-to-go, meaningful solutions.
Technical jargon about the climate confuses the public. Let’s use clear, easily understandable words.
I have mentioned this before, and now a new article today explains it again. Ordinary people do not know what “mitigation” means. Likewise, other terms that the climate movement often uses simply leave people confused and fail to bring them over to our side.
The climate movement must speak clearly to ordinary people so we can win them over to our side and help us pressure governments, businesses, etc., to take strong actions to protect the climate.