Links to very smart articles to help us communicate more effectively about the climate — and other issues too

Smarter ways to communicate — instead of “the seven deadly sins of politi-speak”:



Users’ Guide: Climate Messaging

1. Start with people, stay with people. Say why it matters (to you and your audience). Connect with values—family, community, working together for good.

2. Use facts wisely. Talk facts not science. You lose people with jargon and too many numbers. A memorable fact from a trusted source is far more powerful. 

3. Make it concrete. Keep language vivid (wind and solar, not “alternative energy”). Start with personal (what we see at home), scale up to global.

4. Focus on solutions. The problem is paralyzing. Inspire and empower with hope and opportunity. Prepare, don’t adapt. Talk about ready-to-go, meaningful solutions.



Technical jargon about the climate confuses the public. Let’s use clear, easily understandable words.

I have mentioned this before, and now a new article today explains it again.  Ordinary people do not know what “mitigation” means.  Likewise, other terms that the climate movement often uses simply leave people confused and fail to bring them over to our side.

The climate movement must speak clearly to ordinary people so we can win them over to our side and help us pressure governments, businesses, etc., to take strong actions to protect the climate.

See this article:


















About GlenAnderson 1515 Articles
Since the late 1960s Glen Anderson has devoted his life to working as a volunteer for peace, nonviolence, social justice, and progressive political issues. He has worked through many existing organizations and started several. Over the years he has worked especially for such wide-ranging goals as making peace with Vietnam, eliminating nuclear weapons, converting from a military economy to a peacetime economy, abolishing the death penalty, promoting nonviolence at all levels throughout society, and helping people organize and strategize for grassroots movements to solve many kinds of problems. He writes, speaks, and conducts training workshops on a wide variety of topics. Since 1987 he has produced and hosted a one-hour cable TV interview program on many kinds of issues. Since 2017 he has blogged at He lives in Lacey near Olympia WA. You can reach him at (360) 491-9093