
Links to very smart articles to help us communicate more effectively about the climate — and other issues too
Smarter ways to communicate — instead of “the seven deadly sins of politi-speak”: https://www.nationofchange.org/2021/06/30/the-seven-deadly-sins-of-politi-speak/ Users’ Guide: Climate Messaging 1. Start with people, stay with people. Say why it matters (to you and your audience). Connect with values—family, community, working together for good. 2. Use facts wisely. Talk facts not science. You lose people with jargon and too many numbers. A memorable fact from a trusted source is far more powerful. 3. Make it concrete. Keep language vivid (wind and solar, not “alternative energy”). Start with personal (what we see at home), scale up to global. 4. Focus on […]