These three resources can greatly increase our effectiveness when talking about the climate — including how to reach conservatives:
We can move conservatives to support the climate if we use the right kinds of wording and messaging:
We can move conservatives to support the climate if we use the right kinds of wording and messaging. Banging away on the facts won’t change the minds of people who refuse to support smart climate actions. For the climate – just as for other issues – we need to “frame” the issue and use the kinds of wording and messaging that will help different kinds of people start to move in our direction. See this smart article:
Hope for bipartisanship: A new study shows that microtargeting conservatives is the most effective way to reach them on climate change. Donald Trump turned “climate change” into a partisan word — but if we learn to speak a common language on the climate crisis, we can still grow our movement and find the long-elusive bipartisanship that will help win this battle.
Republicans care more about the climate if you speak their language:
This article is consistent with what I am saying about “framing” an issue in workshop #6 (Sunday-Monday June 20-21). The article also says this research is most relevant for people who are somewhat in the middle of the spectrum, rather than hard-core climate deniers. See the article at the link below the article’s headline: Republicans care more about the climate if you speak their language
Fresh insights into how to talk about the science of climate crisis:
Presumably, this article’s insights might pertain also to how we talk about other scientific crises (Coronavirus, nuclear weapons, etc.):