Besides reading the article linked shortly below here, also see my further examples below that link:
Public relations poses distinct threats to environmental movements, but activists are becoming more savvy and developing new forms of resistance.
Decades ago – when the beverage industry wanted to replace refillable bottles (for soda pop, beer, milk, etc.) with disposable containers – the beverage industry DECEIVED THE PUBLIC by shifting responsibility for the waste problem onto the public. While the beverage industry VASTLY INCREASED disposable containers that people would throw away as litter in public places, the beverage industry invested in an anti-littering campaign that BLAMED CONSUMERS instead of taking responsibility for the waste it was generating.
One example that middle-aged and older Americans still remember is the TV and magazine ads showing a traditional Indian crying about the litter that was abusing public spaces. That ad campaign was part of the campaign by the beverage industry (and the disposable container industry of plastic bottles, aluminum cans, etc.) to AVOID THOSE COMPANIES’ RESPONSIBILITY for vastly increasing waste by shifting the blame to individual people who litter.