We keep seeing new housing developments named after the environmental reality that had been existing at that site before the housing development was built. So, for example, a forest of cedar trees is clear-cut and replaced by a housing development called “Cedar Park.” This happens a lot.
So, we can use that strategy to oppose the housing development that is planned for the NW Olympia location where the Sundberg Gravel Pit, a Weyerhaeuser log yard, and a toxic waste site have existed. Let’s start now to publicly – and repeatedly – refer to the proposed housing development as “Toxic Waste Estates.” Let’s see if we can get that name to stick if we mention it often enough in our communications with the public, local governments, etc.
We can make this housing development TOXIC in local government decision-making, TOXIC in public perceptions, and TOXIC in the real estate market. If that name sticks, we can make the proposed housing project so scary and unpopular that we can stop the momentum toward approving and building it.